Social Media

Social Media is a great tool – but use it wisely

 

What do HMV, Burger King and leader of the BNP Nick Griffin all have in common? They all show how the power of Social Media is a double edged sword and can bring more bad publicity than good.

 

HMV sacked the person responsible for Social Media Marketing, but failed to take control of the accounts she ran and change her passwords, she went on to post her personal thoughts on the management after being laid off. Burger King’s twitter handle was hijacked and the rumours abounded that they had been acquired by McDonalds and Nick Griffin posted the address details of individuals who opposed his policies.